Privacy Policy
This is the privacy notice of Sunderland Models, also known as Sunderland Station Models (“we”, “our”, or “us”). Our address is 90 Ryhope Road, Grangetown, Sunderland, SR2 9QE.
Introduction
This notice explains how we collect, store, transfer and use personal data. It outlines your privacy rights and how the law protects you.
“Personal data” means information that identifies you or could identify you when combined with other information. Processing personal data refers to any action performed on that data.
This notice applies to personal data collected through our website, social media platforms and online retail platforms, including Facebook, Instagram, X, Etsy, eBay and Amazon.
Except as noted in this policy, we do not share, sell, or disclose personal information collected through our website.
Data Protection
If you have any questions about how we process your personal data, or wish to exercise your legal rights, please contact sunderlandstationmodels@hotmail.com.
Personal Data We Process
- How we obtain personal data
We process information that you provide directly, that we gather from third-party databases and service providers, or that we collect through your use of our website or services. - Personal data collected directly from you
When you use our website, create an account, or make a purchase, we may collect:
• personal identifiers such as name, title and date of birth
• contact details including postal address, email and telephone number
• account login details
• payment information such as card or bank details
• communication records such as emails or messages
• marketing preferences - Personal data collected from third parties
We may supplement your information with:
• identity verification data
• business information such as trading name, company number and VAT number
• confirmed contact information
• reviews and feedback
• unsolicited complaints - Personal data collected through your use of our services
This includes:
• account access information
• reviews or contributions
• survey responses
• technical data such as IP address and device information
• site usage behaviour
• transaction history
• communication and marketing preferences - Aggregated information
We may collect anonymous, aggregated data for statistical purposes. If it becomes identifiable, we treat it as personal data. - Special category data
We do not collect sensitive personal data. - Failure to provide required personal data
If necessary information is not provided, we may be unable to offer the requested services.
Legal Bases for Processing
We process personal data under Contract, Consent and Legitimate Interest.
- Data processed under contractual obligation
When you create an account or make a purchase, we process data to:
• verify your identity
• fulfil your order
• provide services
• offer relevant product advice - Data processed with your consent
Consent may be given when browsing our website, requesting information or accepting cookies.
You may withdraw consent at any time by contacting us. - Data processed under legitimate interest
We may process data for purposes such as service improvement, fraud prevention, record-keeping, responding to communications, and protecting our rights. - Data processed under legal obligation
We may process or share personal data when required by law. - Data processed to protect vital interests
In rare cases, we may process personal data to protect someone’s life or safety.
How and When We Process Your Personal Data
- Data sharing
We do not share personal data except where stated in this notice. - Information you publish
Public reviews or messages may be visible publicly and indexed by search engines. Once published, we cannot control how third parties use that information. - Payment information
We never store or access payment details. Payments are processed securely by third-party providers. - Direct Debit information
Not applicable. - Job applications
Job application data may be kept for up to 12 months. - Information from third parties
We may receive anonymous analytical or technical data from third-party services. - Third-party advertising
Advertisers may use cookies or tracking technologies on our website. We do not control their data practices. - Credit reference
To prevent fraud, we may share data with credit reference agencies. - User disputes
With consent, we may share limited information to help resolve a dispute between users. - Service providers and business partners
We may share data with service providers such as payment processors, fraud prevention partners, or advertising partners. - Referral partners
Referral data is used only to track and process commissions.
Use of Automated Systems
- Cookies
We use cookies to track site usage, keep you logged in, save survey responses and support chat functions. You may restrict cookies through your browser. - Browser identifiers
We collect data such as IP address, location, browser type and device information for analytics and site performance improvements. - Re-marketing
We may use tracking technologies to show relevant adverts on other websites. No personal data is shared with advertisers.
Other Matters
- Your rights
Your privacy rights are detailed at: http://www.knowyourprivacyrights.org - Children
Users under 18 must have parental consent. - Encryption
We use SSL encryption to protect data transmitted between you and our website. - Third-party communication software
With your consent, we may use tools like Facebook Messenger, WhatsApp or Zoom. - Data processed outside the UK
Our website may be hosted outside the UK, meaning your data could be processed internationally. - Control over your data
You may request access, updates or deletion of your data. Verification may be required. - Communication records
We keep records of communications to improve customer service. - Complaints
Complaints should be emailed to sunderlandstationmodels@hotmail.com.
If unresolved, you may contact the ICO at https://ico.org.uk/make-a-complaint/. - Retention period
We retain data only as long as necessary to provide services, comply with law or support legal claims. - Legal compliance
Our privacy policy complies with UK GDPR, the Data Protection Act 2018 and PECR. - Review of this policy
This policy may be updated periodically.
